Monday, July 17, 2017

Super Safe Spices from ITC Master Chef



With so much pesticide integrated in our lifestyle, that a pinch of turmeric or chilli actually pinches the health. Spices are an integral part of the Indian society and any adulteration puts us at high risk. ITC steps up socially and brings in a new range of spices which undergo 473+ tests before being delivered to end customer for consumption.

The range includes coriander, turmeric, and red chilli in the basic spices which are common victim of adulteration. Others are blends for Chicken, Mutton, Choley, chicken and not to forget the most popular blend of Garam Masala.

Though spices are used just in small amount, but Indian cooking without a spice is not possible. The Indian household does not limit the use of spice just to kitchen and the usage is widespread across rituals, celebrations and medicinal uses. So we are exposed to a much higher risk than any other community on this planet.

I must say the range is a blessing for the Indian consumer and a step towards the healthy lifestyle.

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